Nine Inch Nails Broken Movie?

I seen a part of the video for gave up and it was so disturbing i could not get through it. i got to the part where the guy was scratching up his victim and said that was enough but read about what else happens in it and it sounds completely messed up. the Broken EP is my favorite by them but i never thought trent reznor was that messed up. is this the craziest thing for a band to make or what?